Portfolio, sort of

ALNO.

Digital Growth Lead & Founder

I build things. Then I figure out how to get people to care about them.

Indonesia Digital Growth Building things
See what I've made → Say hi →
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About

So, what do I actually do?

I work in digital growth, but I'm not very good at staying in one box. I do marketing, social media, branding, design, websites, ads, and product stuff. Most of the time, I just build the thing myself.

2016
Started Kurinji
8+
Ad platforms trained in
4
Things I've founded
∞
Open tabs, roughly
01 — Process

I build it myself.

I like being involved from the first idea to the thing people can actually click.

01
Idea
02
Strategy
03
Design
04
Build
05
Launch
06
Grow
Strategy
Figuring out what actually needs to happen
Branding
Names, identities, the vibe of a thing
Graphic Design
Logos, posters, proposals, certificates
Social Media
Content, calendars, keeping accounts alive
Content
Writing, planning, the actual words
Website
Design, build, ship, occasionally panic
Paid Ads
Setting up, testing, watching numbers
Analytics
Checking if any of it is working
Operations
The unglamorous stuff that keeps it running
02 — Main gig

Digital Growth

Basically: helping good ideas find their people.

Google Ads
Search campaigns, keywords, targeting, optimisation.
TikTok Ads
Creative, targeting, campaign setup and testing.
Meta Ads
Paid social, creative testing and audiences.
Pinterest Ads
Visual discovery and paid acquisition.
X Ads
Social advertising and audience targeting.
Quora Ads
Intent-based advertising.
Reddit Ads
Community-focused paid advertising.
Snapchat Ads
Short-form advertising and audience targeting.
SEO Content strategy Social media Analytics AI-assisted workflows Product thinking

↳ Platforms I've trained in — not claiming years of production mastery on every single one.

Receipts

Yes, I actually study this stuff too.

Advertising
Google AdsTikTok AdsMeta Ads Pinterest AdsX AdsQuora Ads Reddit AdsSnapchat Ads
SEO & Content
Advanced Content and Social Tactics to Optimize SEO
Project Management
Initiating and Planning ProjectsUniversity of California
Social Media
What is Social?Northwestern University
03 — Experience

Where I've been doing this.

May 2016 — Present

PT Kurinji Virtual Nusantara

Founder & CEO / Digital Growth Lead

I started Kurinji and somehow ended up doing almost everything. Branding, logos, websites, social media, content, design, ads, product ideas, and the boring operational stuff too. Google Ads and TikTok Ads are currently running, so the numbers are still cooking.

Dec 2022 — Dec 2024

Roxane Asia

COO / Social Media Specialist

I handled social media, branding, logo work, streamer recruitment, financial reports, and streamer bonus payouts. Basically, a little bit of marketing and a lot of "okay, I'll handle it."

Mar 2018 — Apr 2024

Yayasan Putera Puteri Kebudayaan Indonesia

Co-Founder / Art Director / Social Media & Digital Marketing

I worked on the visual side of the foundation — logo, proposals, certificates, Instagram content, social media, and digital marketing. I also ran Google Ads back then. The reports are unfortunately somewhere in the ancient ruins of my hard drive.

Jan 2023 — Apr 2023

Grindr

Social Media & Design Specialist — Project-based

Instagram: @grindr

Jul 2018 — Dec 2020

Forum Harimau Kita

Graphic Designer — Jambi, Indonesia

Instagram: @harimaukita

04 — Founded

Things I've built.

05 — Zoom in

A closer look.

Click one open. Some of these are still running, so the numbers are still cooking.

Problem
Wedding invitations and the tools around them can get expensive fast, especially for a small family wedding.
What I did
Designed and built a digital invitation product from scratch — branding, website, templates, and the whole flow.
What I made
selaluajak.kurinji.asia — a working digital invitation platform.
Tools
Design tools, a website build, and a lot of back-and-forth with my sister.
What happened
Still running. Data collection is still ongoing.
Problem
Physical disposable cameras are fun, but slow, limited, and increasingly hard to find.
What I did
Built a web-based version of the disposable camera experience — same spirit, none of the film shortage.
What I made
kenang.kurinji.asia.
Tools
Frontend build, branding, and a small dose of nostalgia.
What happened
Still running. Data collection is still ongoing.
Problem
Streamer talent needed a better managed home than what existed before.
What I did
Founded and built the agency's brand, website, and social presence.
What I made
hub.kurinji.asia and the @kurinjihub brand.
Tools
Branding, website build, social content, ongoing operations.
What happened
Still running. Data collection is still ongoing.
Problem
Music aggregators charge a lot for independent artists to get onto streaming platforms.
What I did
Built a label and distribution service as a more accessible alternative.
What I made
music.kurinji.asia and the @musickurinji brand.
Tools
Branding, website, distribution partnerships, social content.
What happened
Still running. Data collection is still ongoing.
06 — Archive

Things I made.

A scrapbook, basically. Real pieces go here as I upload them.

Small detail

Yes, I build websites too.

Most of my web projects go something like:

DesignGitHubVercelpaniclaunch
Side quest

Oh, and I make music.

Digital growth by day. Music by... whenever I feel like it. I write and release music as ALNO.

My Bad Abang-abangan Unbothered After This, What? Wilt
Spotify ↗ Apple Music ↗ YouTube ↗ TikTok ↗
Also this

I write too.

A bit of prose, a lot of songwriting. Including Karena 3805 mdpl.

Right now

Currently...

  • building Kurinji
  • running digital growth experiments
  • working on Selalu Ajak
  • working on Kenang Kurinji
  • building Kurinji Hub
  • releasing music
  • writing
Get in touch

Got something?

If you've got a project, a weird idea, a marketing problem, or just want to say hi — hit me up.

Instagram @chxbman TikTok @chxbman YouTube @chxbman Spotify Listen ↗ Apple Music Listen ↗ LinkedIn alnoaliftyo Email alno@kurinji.asia Email kurinji.alno@gmail.com